About Me

I’m a Digital Strategist focused on the intersection of marketing x tech.

My approach to marketing is informed by the belief that people are engaged by stories rather than advertising, but that both have their place in a marketing ecosystem.

After 10 years working in the UK with artists, brands, and music festivals, I returned to Australia in 2016 to take up the role of Digital Strategist at Chugg Music. I now run Get Their Attention.

I started GTA because I love working with teams to solve complex marketing challenges. My clients have included Sheppard, Lime Cordiale, the Artist & Manager Awards, Apple, Microsoft, City of Sydney, and many others.

Click one of the services below to see my services.